This article is underselling Facebook.
It’s currently valued at $50Bn.
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It is not a myth that Facebook stores your information even after you deactivate your account. I deactivated my account (not before deleting some photos after I found out that they more or less ‘own the rights’ to whatever photos you upload) and then later on reactivated my account once I realised that you really needed to be on Facebook to control the content (since everyone else on it may be posting information about you) out there. But once I reactivated my account, photos that I had deleted reappeared, as well as their comments.
So be warned, it isn’t a myth, Facebook DOES keep your data even after your account is ‘deactivated’. There is no option to actually remove yourself (and your stuff) permanently. If there is one, please post it.